In line with its desire to cater to the yearnings of its high net-worth clientele segment, Yudala, Nigeria’s first true composite online and offline retail chain, has concluded plans to launch its luxury goods portfolio known as Yudala Luxury. This much was made known by Vice President, Yudala Online, Prince Nnamdi.
According to Mr. Nnamdi, the expected launch of Yudala Luxury is in response to the needs and aspirations of a defined target audience who are desirous of acquiring these goods through Yudala’s trusted platforms which guarantees genuine products at best prices.
The Yudala Luxury will cater for the upscale, urban and upwardly mobile Nigerians who have taste for ravishing luxury products sourced from the masters of luxury goods across the globe at convenient, pocket-friendly prices and delivered to their homes and homes without hassles.
“Yudala is a business that is founded on innovative products and service delivery. Apart from the fact that we have so far launched a number of mass market product lines, we must also not lose sight of the fact that Yudala also caters to a significant proportion of high net-worth individuals. These are individuals and groups of men and women who have acquired a taste for the good things of life, who have an eye for quality and who are ready to pay sensible costs to get these items.
“It is in view of this that we have decided to launch Yudala Luxury through which these luxury items and products will be sourced directly from their original manufacturers the world over and made available for this class of consumers and with the confidentiality it demands. We are looking at products of genuine craftsmanship and quality, products which will go a long way in affirming self-worth and status. These luxury goods are highly desired and sought after by our wealthy and affluent customers. It is only fitting that they get it from Yudala as we are renowned for genuine products,” he stated.
Since its entry into the market a little over three months ago, Yudala has launched several innovative campaigns including the Neighbour to Neighbour Mega Deals, Gyming with the Stars and October Mid-Day Madness, among others through which it has delivered on its mandate of providing genuine products and services to its consumers.
Prince Nnamdi further posits that the driving ambition behind the vision and founders of Yudala is bound to see the company continually break new grounds and dictate the pace in Nigeria’s retail landscape.
“Yudala is built on a foundation of creativity and innovation backed by credible investors with huge funds to invest in the business. In addition, our platforms are recognized as veritable sources of genuine products and service offerings. We are therefore pushing the boundaries of the retail business through the wide range of innovative products, many more of which will be unveiled as time goes on.
“Yudala Luxury is one of such portfolios through which Nigerians of means can effortlessly take delivery of the choicest luxury goods and products that appeal to their taste and fancy. By extension, we are also boosting the Nigerian economy by making these luxury goods available right here in the country. Certainly, the money being spent on these items will go a long way in stimulating the economy instead of those of other countries where these luxury goods can also be acquired by rich Nigerians.”
With its headquarters in Nigeria, Yudala which means Best wishes, Peace of mind and Prosperity has carved a niche for itself by being the first organization to combine a real-time online shopping platform with offline stores located in major cities across the country, with further expansion into other major African capitals. Backed by its multi-pronged yet standardized business model, the company has a bold ambition to dictate the pace and set new milestones for online and offline retail business, with the delivery of world class products and services in every Yudala store and on the online platform.
