In what will go down as another first in a growing list of pioneering efforts, Yudala, Nigeria’s first true composite online and offline retail chain, has announced plans to host the first ever offline (in-store) and online Black Friday sales in the history of the country. The Yudala Black Friday sales is a five-day event which will go live from Thursday November 26th and run through till Monday November 30th, both online on the Yudala website and offline in every Yudala store nationwide.

This is coming on the heels of the opening of another Yudala store at the Ado Bayero Mall in Kano State which will open its doors to teeming shoppers in the Northern city for the Black Friday sales.

According to details released by the company, the Yudala Black Friday sales will incorporate Fuchsia Thursday – a roadshow in which Yudala intends to paint the town pink and reward visitors to the Yudala stores who turn up in a touch of pink. Also, users who take and post pictures of the Yudala train of branded trucks and buses which gets the highest likes and retweets on social media will be rewarded with fantastic prizes including smartphones and tablets. Furthermore, the Black Friday sales will go live from midnight on Thursday and the early hours of Friday November 27th. The promotion will continue through Saturday November 28th and Sunday November 29th before coming to an end on November 30th with the Yudala Cyber Monday, with prices and discounts remaining the same throughout the period.

Chief Executive Officer, Yudala Nigeria, Mr. Dave Ibelegbu, affirms that in line with its tradition of raising the bar of service delivery in the retail sector, Yudala is offering millions of Nigerians a unique opportunity to take part in the annual initiative by removing the usual challenges faced with online traffic.

“This year, Nigerians will experience the first ever offline and online Black Friday sales in the history of the country. With Yudala, you are covered wherever you are in Nigeria. Now, customers no longer have to experience the usual challenge of not being able to place orders online due to traffic. For those who wish, you can simply walk into any Yudala store near you to take advantage of the massive sales that will happen this year. You can also order online and pick up from any of our stores. This is in line with our mission of dictating the pace and setting new milestones for the offline and online retail business of the country.

“We are offering unbelievable discounts on a wide assortment of over 20,000 products across different exciting categories such as mobile phones, gadgets, office supplies with accessories, consumer electronics and lifestyle products. There will also be lots of freebies to accompany all purchased products when you shop on the Yudala website and our offline locations,” he said.

Interestingly, Yudala has also concluded arrangements for location-specific sales in Lagos, the nation’s commercial capital, with mobile units expected to visit various neighbourhoods to take and deliver orders.

Since its entry into the market a little over four months ago, Yudala has expanded the retail space with several innovative campaigns including the Neighbour to Neighbour Mega Deals, Gyming with the Stars and October Mid-Day Madness, among others through which it has delivered on its mandate of providing genuine products and services to its consumers.

With its headquarters in Nigeria, Yudala which means Best wishes, Peace of mind and Prosperity has carved a niche for itself by being the first organization to combine a real-time online shopping platform with offline stores located in major cities across the country, with further expansion into other major African capitals. Backed by its multi-pronged yet standardized business model, the company has a bold ambition to dictate the pace and set new milestones for online and offline retail business, with the delivery of world class products and services in every Yudala store and on the online platform.