Fidelity Bank Plc. on Tuesday says its savings base has increased to N170 billion in the last three years due to the adoption of retail banking strategy, “Get Alert in Millions Promo’’.

Mr Nnamdi Okonkwo, the bank’s Managing Director, said this at the fifth/third bi-monthly prize presentation of the Fidelity “Get Alert in Millions Promo Reloaded’’ in Lagos.

Okonkwo, represented by Mr Obaro Odeghe, the Directorate Head, Corporate Banking, said that the savings base rose to N170 billion from N89 billion in 2015, an increase of 91.01 per cent.

“About three years ago, the savings base of the bank was about N89 billion and till date, I can tell you that we have crossed the N170 billion threshold and it is still going.

“So, clearly we have really demonstrated a lot of attraction since this promotion started,’’ he said.

Okonkwo said that the adoption of retail banking strategy generated a lot of deposits from existing customers, attracted new customers, and enhanced financial inclusion in Nigeria.

He said that the bank would continue to embrace initiatives that would improve the lives of its customers.

Okonkwo said that the promo was introduced to improve the lives of the customers as well as reward loyal customers who had been banking with the bank over the years.

He said that the bank would continue to play strong in the Small and Medium Enterprises (SMEs) base to ensure growth of small businesses.

Okonkwo said that the bank had a lot of initiatives aimed at supporting the growth of SMEs apart from giving out loans.

According to him, the bank helps SMEs in advisory services and project analysis to ensure proper utilisation of loans.

Okonkwo said that the bank had given a total of N81 million in cash and 90 consolation prizes to 183 winners under the “Get Alert in Millions Reloaded’’.

He said that the bank major priority was to reward its customers through different initiatives to improve their living standard.

Okonkwo said that the consolation prizes included television sets, generators and refrigerators, noting that the grand prize of N10 million would be won by a lucky customer at the end of the promo.

The winners emerged from a transparent randomisation process monitored by the bank’s control team and witnessed by officials from Consumer Protection Council (CPC) and other regulators and stakeholders.

Mr Damilare Emmanuel of Saka Tinubu Branch, Lagos, and Isreal Okechi Nwaobialor of Egbeda Branch who won one million naira and two million naira respectively under the Lagos zone were rewarded at the event.