By The Economist on October 11, 2022

“Mr Obi’s surging popularity is due, above all, to perceptions of his character. In a country cursed by politicians of extraordinary ego and entourage, his supporters marvel that as governor Mr Obi queued at airports holding his own luggage”.

AS public campaigning was about to begin in late September, Nigeria was rocked by the release of three polls showing Mr Obi well ahead of the two candidates representing the main parties that have misruled Nigeria since the restoration of its democracy in 1999. In two of the polls Mr Obi has a lead of more than 15 percentage points over Bola Tinubu, of the incumbent All Progressives Congress (APC), and Atiku Abubakar of the People’s Democratic Party (PDP), the main opposition. What makes this even more extraordinary is that Mr Obi is standing for the Labour Party, whose candidate at the previous presidential election in 2019 won just 5,074 votes out of 28m casts.

Mr Obi’s sudden ascent represents a rare chance for Nigeria. The country ought to be rich: it has huge reserves of oil, gas and other minerals, plenty of fertile lands and a young population of go-getters. Yet Nigerians are poorer today than they were ten years ago and 40% of them survive on less than $1.90 a day.

The reasons why Nigeria is poor are rotten politics, bad governance and corruption. Politicians in Nigeria have long stirred up ethnic and religious divisions by promising to direct state resources to members of their own group. Once in power they have pursued contorted economic policies such as a fixed exchange rate and massive fuel subsidies. Some policies seem to make sense only as a way of allowing cronies to siphon off cash.

Neither of the two main candidates contesting the presidential election scheduled for February offers much hope for change. Mr Abubakar, a former customs official turned tycoon, was accused alongside his wife in 2010 by a US Senate committee report of being linked to the transfer of $40m in “suspect funds” to America. (He denies wrongdoing). Mr Tinubu, a former governor of Lagos state, had his assets frozen in the 1990s by the American government, which alleged it had probable cause to believe the money was linked to drugs. Mr Tinubu, who has also denied wrongdoing, reached a settlement with the American government whereby he agreed to forfeit $460,000.

There are, of course, no guarantees that Mr Obi would break the kleptocracy that is throttling Nigeria: the country’s political system has a habit of corrupting even those who start out with the best of intentions. But if he were to sustain his lead until the election in February, he would be the first politician in decades to show that a new sort of politics is possible in Nigeria. If he is able to keep energising young, urban voters across the country’s main divides of religion, geography and ethnicity, he may well redraw Nigeria’s electoral map. And by making this election about competence, character and perhaps even ideas, Mr Obi promises to upend the old electoral calculus, which was based on horse-trading to form majorities between politicians who gathered votes mainly among their coreligionists or ethnic groups.

In many ways, Mr Obi seems an unlikely revolutionary. He is rich, like many of Nigeria’s political elite. (Unlike many other wealthy Nigerian politicians, Mr Obi seems to have made his money before taking office or working for the government.) He is also no political outsider, having served two terms as governor of Anambra state until 2014 and then standing as Mr Abubakar’s vice-presidential candidate in 2019.

Here the similarities end. As an energetic 61-year-old Mr Obi stands in sharp contrast to the 75-year-old Mr Abubakar and to Mr Tinubu, who though just a decade older was recently forced to respond to widespread rumours of ill health by posting a video of himself pedalling an exercise bicycle on Twitter, saying: “Many have said I have died; others claim I have withdrawn from the presidential campaign. Well… Nope.” Mr Obi, on the other hand, has a vigorous social-media operation with a vast, passionate following, and is strikingly open to interviews.

Mr Obi’s surging popularity is due, above all, to perceptions of his character. In a country cursed by politicians of extraordinary ego and entourage, his supporters marvel that as governor Mr Obi queued at airports holding his own luggage . He also slashed the size of his motorcade when he found that 13 of the cars were empty, he says. This not only plays well with young voters, but also annoys his rivals. Kashim Shettima, Mr Tinubu’s running-mate, grumbles that Mr Obi “tends to glamorise poverty” by claiming to own only one watch. (Mr Shettima, who likes smartwatches, says he “has more than two or three”.)

Frugality is relative in Nigerian politics. The Economist interviewed Mr Obi in his suite in the plushest hotel in Abuja, the capital (it is also one of the most secure), though at least Mr Obi was free of the hordes of hangers-on who typically surround Nigerian bigwigs. His running mate, Yusuf Datti Baba-Ahmed, is also far from poor.

When asked what distinguishes him most from the other two major candidates Mr Obi replies: “Who can people trust?” He promises to deliver and not to steal. Yet he too has faced some questions over his financial affairs. The Pandora Papers, a large set of leaks to the press of records from financial companies, revealed that Mr Obi owned an undeclared offshore company in the British Virgin Islands, a tax haven. He also reportedly failed to declare all his assets or immediately relinquish control of all his companies, as required by the law, upon becoming governor. Mr Obi claimed at the time that he did not know he had to declare assets held jointly with his family and that he did relinquish control of the company in question, but that an error meant it was not enacted for 14 months.

To try to show that the money in those companies was earned before he entered politics, Mr Obi pulls out stacks of letters from his bank in London showing the scale of his lines of business credit in the 1990s. In any case, he argues, his rivals are very rich, too. “What is their source of wealth?” he asks. Context matters. “Relative to the field…he is a saint, more or less,” says Ebenezer Obadare of the Council on Foreign Relations, a think-tank New York. Though that does not necessarily make him “clean”, he adds.

Mr Obi also wants to run on competence. He emphasises that he left a fiscal surplus to his successor as governor⁠—a rarity. Anambra’s score on the Human Development Index, a measure of income, education and life expectancy, was falling when Mr Obi entered office in 2006. It bottomed out by 2008, with Anambra ranked 8th among Nigeria’s states. By the time he left office in 2014, Anambra had leapt to third place, trailing only the capital and Lagos, Nigeria’s commercial capital. Between 2006 and 2012, Onitsha, the biggest city in the state, was in the top 50 of 750 cities worldwide for the rate of private-sector job growth, according to the World Bank.

Mr Obi is disappointingly less keen to emphasise his proposed policies as president. “We’re all going to come up with the same products but which of these brands will you trust?” he says. Still, improving security is his “number one priority”. It ought to be. Over the past eight years under President Muhammadu Buhari, jihadist terrorists have terrorised Nigeria’s north-east. Violence in the south-east, often attributed to Igbo separatists, has surged, as has crime. Gangs known locally as bandits killed 2,600 people last year.

To restore order Mr Obi promises to expand the security forces and equip them better. Structurally he proposes giving states and local governments the power to have their own police officers, rather than rely solely on federal forces. He is also willing to talk to armed groups that have political demands such as the Indigenous People of Biafra, a separatist group in his own south-eastern region.

When it comes to the economy, his instincts appear liberal. “There is a lot of government involved where the private sector should be,” he says. Nigeria’s petrol subsidies will eat up more than federal spending on health, education and welfare combined. Mr Obi promises to get rid of these handouts: “Fifty per cent of it is corruption, you deal with it immediately.” The rest could take three or six months, he says. Yet the Labour Party has close ties with unions, many of which have repeatedly opposed subsidy reform. “I’m not going to make promises I’m not going to fulfil,” he insists. When it comes to the currency Mr Obi’s liberalism wears thin. He is not in favour of letting the naira float freely, though he says he would allow the official rate to move closer to the black-market one.

Frugality also shapes his attitude to debt. “We want to borrow strictly for investment, if need be—if at all!” he says, criticising Nigeria’s rising debts to China. Yet thrift alone is unlikely to solve Nigeria’s problems. Federal government spending is just 6% of gdp. Even with more efficient spending, there will not be enough cash to tackle Nigeria’s enormous infrastructure needs. Increasing Nigeria’s paltry tax take is crucial, but goes largely unmentioned by Mr Obi.

Can Mr Obi pull it off? His supporters think so. “I am an Obi-dient man,” laughs Kingsley Onwe, a trader selling tomato paste at a street market outside Abuja. Mr Onwe is not advertising general deference to authority. “Obi-dients” is the nickname for Mr Obi’s supporters. His rivals are, however, dismissive. “We’re not bothered about him,” says Dino Melaye, Mr Abubakar’s campaign spokesman. The vituperative attack that the former senator launches suggests otherwise. In his telling, Mr Obi is a “deceptive character” who has a “plethora of allegations against him”. For good measure he adds that Mr Obi “knows himself that he cannot win it but he sees it as an avenue to make money.” Should your correspondent want to talk more about running for office to make money, Mr Melaye (who enjoys posing with his collection of Ferraris and Lamborghinis) leaves his business card: a metallic-gold one that looks like a credit card.

Even if the polls are accurate—the large share of undecided voters suggests the outcome is still in flux—Mr Obi will still have to clear several hurdles on the path to becoming president. The first relates to the rules. In order to avoid a run-off, the winning candidate must not only have the most votes. They must also get more than 25% in each of at least two-thirds of the country’s 36 states and capital territory. Doing so, admits Mr Baba-Ahmed, may be challenging, particularly in ten northern states that have tended to swing for northern and Muslim candidates whereas Mr Obi is a Christian from the south.

Mr Shettima, the ruling party’s vice-presidential candidate, is also dismissive of Mr Obi’s chances in the north. The former governor of the northern state of Borno, suggests asking northerners about Mr Obi, saying they will think “he is either a musician or a footballer”. From doing just that it is clear that Mr Shettima is exaggerating. On the streets of Kano, the biggest city in the north, enormous billboards of Mr Tinubu and Mr Abubakar loom large. Mr Obi’s image is all but absent and at his Kano headquarters a broken billboard was leaning against a fence. No one but a toothy guard was present. Despite this, some polls show him running second in the north.

Even so, Kano illustrates a second risk to Mr Obi’s campaign. The Labour Party he represents will not have candidates on dozens of ballots for seats in the Senate and 130 seats in the House of Representatives. This means it will have to convince voters to break with habit and cast their votes “skirt and blouse” (backing one party for president and another for the other races). Moreover, the party has few members, no state governors and just one senator. Usually governors and senators help funnel cash (both legitimately donated and less so) to campaigns and rustle up the tens of thousands of party lackeys who go out to persuade, bully or bribe people to vote for their parties candidate.

Mr Melaye of the PDP explains with disarming frankness why these structures matter. “In every catchment area you have people who are the owners of the voters,” he says, without blushing. Mr Baba-Ahmed gamely puts a brave face on the Labour Party’s weakness, saying that it will allow him and Mr Obi to govern cleanly because they will not be beholden to bigwigs. That may be so, but they have to win first.

In a bid to do so, Mr Obi is trying to tackle vote-buying head on. “I tell people every day, the money people are sharing is just stolen money, it is not their money,” he says, “That’s why people are dying in hospitals. That’s why there are no roads.” This election will be a test of whether the old way of doing politics has been superseded by one based on individual choice and direct appeals to the public.

The third risk to Mr Obi’s campaign is outright rigging. Mr Obi himself plays down such fears. Recent reforms to the vote-counting process should make ballot-stuffing harder this time. Yet Mr Baba-Ahmed is “not confident” the vote will be free and fair. Some activists share these concerns. Ayisha Osori of the Open Society Foundations, an advocacy and philanthropy group, thinks the ruling APC will try to depress turnout in areas where Mr Obi is strong. Doing so could spark conflict. “If they decide to humiliate [Obi] and have a blatantly rigged, violent election, I’m really worried about what people will do,” she says. Mr Obi himself brushes off the idea his supporters might react angrily to a defeat. He is simply focused on winning. “I’m saying I’m better, I’m saying I can do it better,” he insists. “Trust me.” Right now at least, many do.

https://www.economist.com/middle-east-and-africa/2022/10/10/peter-obi-a-man-who-carries-his-own-suitcases-could-be-nigerias-next-president