Adenike Macaulay, newly appointed GM Sales, Nigeria and Equatorial Guinea

Lufthansa Group has announced the appointment of Mrs. Adenike Macaulay as General Manager Sales, Nigeria and Equatorial Guinea, come January 1, 2019.

According to Lufthansa, Macaulay becomes the first female and Nigerian to take up the position and will be responsible for all the commercial and sales activities of the Lufthansa Group Airlines in Nigeria and Equatorial Guinea.

Macaulay started her career at Lufthansa in 2009 as a business analyst for West Africa, responsible for regional results analysis, market and ad-hoc reporting, competitor monitoring and sales planning. In 2010, she took over leadership of the team as Regional Marketing Manager, directing marketing activities as well as business analysis, pricing and sales support across seven regions in West and Central Africa.

Five years later, she assumed the position of Senior Manager, Customer, Products and Marketing for Sub-Sahara Africa, directing customer relations, product management and marketing activities across Sub-Sahara Africa. In 2017, her position transitioned into Head Sales, Products and Programs, where she was responsible for the development and optimization of sales products, B2B incentive programs, sales promotions and sales service processes, across the Sub-Sahara Africa region.

“I look forward to a co-operative relationship with our trade partners and continuing the good work of my predecessor in serving our esteemed passengers” Macaulay said.

In her new appointment, she will be based in Lagos, succeeding Mr. Robin Sohdi, who held this position since the beginning of January 2016. She will report to Mr. Philippe Saeys- Desmedt, Senior Director Sales Sub-Saharan Africa, Lufthansa Group based in Brussels, the new regional Headquarters for Lufthansa Group Sub-Sahara Africa.