With barely a week to the commencement of the multi-city digital entertainment concert tagged Yudala Zero Gravity powered by pioneer composite e-commerce outfit, Yudala and New Concept Media Group, the excitement is approaching fever-pitch with news of confirmation of a partnership with renowned car makers Kia Motors as one of the heavyweight sponsors of the event.

In line with this, a lucky winner in attendance stands a chance to drive home a brand new Kia Rio at the Yudala Zero Gravity concerts courtesy of Kia Motors Nigeria.

From its very humble beginnings as a manufacturer of bicycle parts by hand on the outskirt of Seoul, Korea, Kia Motors has emerged as the driving force behind the Korean motor vehicle for the last six decades, laying claim to the production of the country first automobile as well as Korea first automobile export. The word Kia is derived from the Chinese characters Ki, meaning to arise or come up out of and a, referring to Asia. So when put together, Kia means to arise or come up out of Asia.

Today, Kia has truly risen as a major global player and boasts an ever-expanding product line-up that is sold through a network of distributors and dealers covering 172 countries around the world. Over 40,000 Kia employees spanning the globe from an expansive human network that aspires for excellence on behalf of our valued customers.

With a customer-facing philosophy centred on the slogan – The Power to Surprise – Kia Motors has emerged as one of the most visible and fast-selling car brands in Nigeria and beyond. With a host of car models including the Picanto, Soul, Cerato, Optima, Optima Hybrid, Cadenza, Quoris and the Rio which is up for grabs at Yudala Zero Gravity, the brand has led the way in innovation for others to follow. This is in addition to SUV models such as the Sportage, Sorento and Mohave as well as its line of commercial vehicles which has endeared the Kia Motors brand to many individuals, businesses and corporate organizations alike.

Yudala Zero Gravity is a three-city dual entertainment event which will feature a Contemporary Music Blast as well as a Rock Gospel Concert in Lagos, Abuja and Enugu.

The action kicks off on Sunday October 2^nd 2016 with a Contemporary Music Blast at the Landmark Event Centre, Oniru.

Already, a number of superstar artistes have been confirmed for the Contemporary Music Blast concerts in Lagos, Abuja and Enugu. The list includes Olamide, Iyanya, Phyno, Zoro, Sound Sultan, Flavour, Humble Smith, Naeto C, Cynthia Morgan, David Grey, Ali Baba, Akpororo and many more. Also, a number of premium corporate organizations such as Access Bank, Airtel, Stanbic Bank, HP, Lenovo, InnJoo Mobile, Uber and a host of media organizations including MTV Base, Trace TV, Urban FM, Classic FM, among others are on board as partners.

Yudala Zero Gravity will witness pure acoustics and live performances from the best Nigerian artistes in both genres of music, many of whom will use the platform to launch new tracks. It is a platform to see and hear it first.