Within four months of its launch, a new promotion by pioneer composite e-commerce outfit Yudala is deepening the pace of mobile connectivity in Nigeria, Africa’s biggest mobile devices market, by offering millions of aspirational youths, tech-savvy individuals, SMEs and corporate organizations, among others a chance to enjoy best prices and huge discounts on a wide range of genuine devices from the biggest brands.

Launched in February, Yudala Mobile Monday has witnessed huge acceptance and is now widely recognized as the biggest single day sales of mobile devices; a day on which to enjoy best prices and mouth-watering deals on a wide range of mobile devices from the biggest brands including  mobile phones, laptops, tablets, smart TVs and accessories, among others.

The huge success recorded with the weekly promotion has seen similar campaigns being adopted by other players in the field as a variation on the theme, with a view to cashing in on the impact Yudala has made with Mobile Monday.

A number of major brands and other Original Equipment Manufacturers (OEMs) have also taken advantage of the increasing popularity of the weekly promotion to partner with Yudala in positioning strategically a slew of mobile devices for the thousands of shoppers who throng the Yudala website to enjoy the best price and freebie on offer.

This week’s edition of Mobile Monday witnessed even greater demand and excitement, with Yudala offering free shopping vouchers to customers. There was also a surprise in stock for shoppers as they enjoyed 40% discount on Panasonic TV sets and the Samsung Galaxy J1 which went on sale at a discounted price of N19, 999 unmatched anywhere else in the market.

Apart from a variety of devices from InnJoo including the Max 2 smartphone which led the best seller list, a number of devices from other brands also witnessed huge patronage from shoppers on the Yudala website and chain of Experience Stores nationwide. Among these were Samsung Galaxy S7 which went on sale with free power bank and flashlight, Apple iPhone 5S, Tecno Boom J8, Huawei G Power, super bundle of HP 250 G4 laptop accompanied with a free bag, Office 365 and wireless mouse; Samsung Galaxy J1 Mini and a number of accessories such as portable Bluetooth devices.

Another highlight of this week’s edition of Mobile Monday was the flash sale by 9am, 12noon, 3pm and 6pm which witnessed huge scramble for a number of heavily discounted devices from InnJoo Mobile as well as Samsung TVs and Lenovo 300.

Founder and Vice President, Yudala, Prince Nnamdi Ekeh is confident that with the combination of Mobile Monday and same day delivery which the company pioneered during the Easter celebrations, more Nigerians are now joining the millions of individuals connected to the internet through their mobile devices.

“With Mobile Monday, we have seen a steady increase in the numbers on our website and the footprints at our Experience Stores nationwide. We have also received a lot of feedback with respect to the huge anticipation from our customers who rely on this promotion for best prices on a number of genuine devices.

“Today, we are delighted to see that through this promotion and the combination of same day delivery, we are contributing to deepening the pace of mobile connectivity by bridging the digital divide in the country as more Nigerians now have a trusted platform which offers them unmatched ease and convenience to acquire mobile devices which offers them access to a world of information and emancipation.”

Launched late last year with great panache and marketing blitz, Yudala took the African continent by storm with its bold entry and has successfully expanded the nation’s e-commerce and offline retail space with several innovative strategies including the first ever drone delivery in Africa, Neighbour to Neighbour Mega Deals, Monthly Mid-Day Madness and Yu-jara – Nigeria’s biggest festive season’s sales, and Yudala Mobile Monday among others. Yudala prides itself for genuine products and for being the fastest pay-on-delivery composite e-commerce company in the country.