The Minister of Information and Culture, Mr. Lai Mohammed will be leading Nigerian delegation to this year’s Cable, Broadcast and Satellite event, CABSAT 2016 scheduled to hold at Dubai World Trade Centre (DWTC). The Minister confirmed his attendance to be part of the foremost broadcast technology and satellite showcase to discuss issues pertaining to Digital Switch Over (DSO) as well as creating, monetizing and distributing broadcast content.

The 22nd edition of CABSAT – the leading platform for the broadcast, production, content delivery, digital media and satellite sectors across the Middle East, Africa and South Asia (MEASA) represents disruptive innovation and monetisation opportunities across the MEASA filmed & audio entertainment media market.

On her part, the National Broadcasting Commission, who for the first time in 22 years will host the Nigeria pavilion at CABSAT, has again used the opportunity to reassure Nigerians of the Commission’s readiness to ensuring that the Nigeria broadcast media live up to best global standards in quality content delivery. The NBC, Nigeria’s broadcast regulatory body gave this indication as part of its strategic partnership with Transatlantic Media Company – the Official West Africa CABSAT 2016 Event sales and media partners. In a media statement by the NBC’s Direct of Public Affairs, Mal. Awwalu Salihu, he noted “CABSAT offers a unique opportunity provided by the number one broadcast, Satellite and digital media event for the Middle East, Africa and South Asia which will further enhance NBCs regulatory preparedness to help project the inherent values of Africa’s people and heritage on the global stage via our superb broadcast content”.

The NBC image maker added that the introduction of ‘The Content Marketplace’ to this year’s CABSAT event in Dubai where the NBC will be leading for the first time Nigeria’s participation brings an innovative dimension to the place of content in the new era of digital broadcasting. ‘The Content Marketplace’ will collocate with CABSAT and focuses on the buying, selling and exchange of all filmed entertainment content. The event will bring together the world and participating region’s leading producers, studios, productions houses, film and TV directors in a unique event platform.

In a related development, Bayero Agabi, President Transatlantic Media Company restated the commitment of TMC in its partnership with the National Broadcasting Commission towards improving quality of broadcast especially through content production. According to Agabi, “to maximize the social-economic benefits that come with digital migration, content producers and media outfits most take advantage of new opportunities and the platform offered by CABSAT”. He added that broadcast technocrats and content producers would be attracted to deliberate on the future of Africa’s cable, broadcast and satellite prospects.

CABSAT which is now in its 22 year is the leading platform for the broadcast, production, content delivery, digital media and satellite sectors across the Middle East, Africa and South Asia (MEASA). The event continues to drive disruptive innovation and monetisation opportunities across the region’s filmed and audio entertainment media market.

Organized by the Dubai World Trade Center, CABSAT 2016 show is putting together the Content Congress program and Content Marketplace. The premier event is holding from March 8-9, 2016 at Dubai World Trade Centre (DWTC). The congress is expected to deliver keynote presentations, state-of-the art industry reports, Case Studies and World-class technological trends and developments shaping the future global and regional filmed and audio entertainment market bringing together an audience of C-level executives to Senior-level professionals involved in the media and entertainment space.

With the Congress theme – ‘the future of television in a fully connected world’ – the two day congress will see international and regional industry experts speaking from across broadcasting, studios and production houses, telcos, film and content delivery players including: Glenn Gainor, Executive Producer, Sony Pictures Entertainment; Ashi Seth, Manager Enterprise Platforms, Netflix; Eric Ellenbogen, Co-Head, Dreamworks; Marc Eychenne, Vice President International Content, Dailymotion; David Butorac, Chief Executive Officer, OSN; Mohamed Burhan, Chief Executive Officer, CNN Arabia; Jean Philip De Tender, Director Media, European Broadcasting; Jamal Al Sharif, Chairman, Dubai Film and TV Commission & Managing Director, Dubai Studio City; Paul Baker, Executive Director Film & TV Services, TwoFour54;Maxine DeVere, Producer, Fast & Furious as well as key producers of Arabic, Bollywood and Nollywood content.

CABSAT 2016 Content Marketplace have put together a 2 day agenda which will include Head to Head Interviews with world pioneers in Audio, Film and TV production as well as interactive panel discussions and presentations on specific topics such as; Transforming the future of TV in the MENA region, Recipes for success in Over-the-Top (OTT) Content, Opportunities for growth and challenges for traditional broadcasters around PAY-TV, Multi-platform services and international case studies, Streaming Media – delivering Voice on Demand (VoD) to satisfy the shifting viewing behaviours of consumers, Exploring trends and growth opportunities in the major content categories from Hollywood, Arabic, Bollywood and Nollywood among others

It should be recalled that the National Broadcasting Commission (NBC) recently signed a Memoradum of Understanding (MoU) with Transatlantic Media Company (TMC) in collaboration with the Dubai World Trade Centre in Dubai in order to maximize the new opportunities in the broadcast media during the 22nd edition of Cable, Broadcast and Satellite (CABSAT) event.