June 27, 2021

The promotion, which commenced last week, has witnessed significant traffic online at www.konga.com and in various Konga retail stores across Nigeria. As expected, thousands of early bird shoppers had thronged both platforms, looking to be among the first to grab the juicy offers put together by the foremost e-Commerce brand

Excitement has trailed the commencement of composite e-Commerce giant, Konga’s 9th Anniversary promotion, with shoppers expressing their delight at the mouth-watering prices and deals on offer.

The Konga 9th Anniversary sale, which kicked off on Friday, June 25, will end on Monday, July 5, 2021.

Already, the promotion, which commenced last week, has witnessed significant traffic online at www.konga.com and in various Konga retail stores across Nigeria. As expected, thousands of early bird shoppers had thronged both platforms, looking to be among the first to grab the juicy offers put together by the foremost e-Commerce brand.

Investigations reveal that while many had opted to go online to take advantage of the early deals, others had chosen to target the stores.

In Kano, Aminu Muhammed, a business owner, disclosed that he had waited with eager anticipation for the commencement of the sale, adding that he had been among the first persons to visit the Konga store along Post Office road.

‘‘As a bulk trader, I usually look out for special deals and offers. So, when I learnt of the anniversary sale on social media, I had decided to visit the Konga store once it commenced. Usually, a lot of traffic is recorded online as more people prefer to shop that way because of convenience. But my strategy has always been to go to the store and as usual, I was able to get some very good deals.

‘‘I am a regular customer of Konga. You cannot beat their prices for genuine products and most importantly, I have the assurance of buying only authentic products,’’ Muhammed disclosed.

In Abuja, Port Harcourt, Uyo, Enugu, Owerri, Asaba, among others and, especially in Lagos –  where many defied the light showers early on Friday to visit the various Konga stores spread across the state –  the story was the same.

At Festac, a Lagos suburb, Patience Mark, a student, revealed that she was able to conclude her back-to-school shopping on Friday when the sale commenced.

‘‘I have been delaying my return to school because I needed a new laptop and a few other items which I wanted to shop on Konga. In fact, I had ordered a few of them online but chose to wait for the anniversary promo to get the laptop and others.

‘‘It turned out to be a wise decision as I bought everything in the Festac store on Friday. Only one item was not available and I returned there on Saturday to pick it up. The prices were really good and I am happy,’’ she said.

On social media, feelers indicate that many satisfied shoppers also benefitted from the early bird deals.

On Instagram and Facebook, Konga had received quite a few hits and shout-outs from shoppers who participated in the treasure hunt and flash sales which heralded the 9th Anniversary sale.

Another factor that left many shoppers thrilled was the fact that prices had been heavily discounted for the 9^th Anniversary promotion, which Co-CEO, Konga Group, Nick Imudia, had disclosed will situate the company’s landmark achievements in the e-Commerce ecosystem, while affording it the opportunity to reward its loyal customers with mega deals.

The anniversary sale is currently running across the entire suite of Konga’s massive bouquet including Mobile Phones, Electronics, Home & Kitchen, Computing & Accessories, Fast Moving Consumer Goods (FMCG), Fashion, Power, Fashion, Baby, Kids & Toys (BKT), Beauty and much more.

Also, a number of freebies and giveaways are on offer for Konga customers.

In addition to the treasure hunts and flash sales, there is a chance for shoppers to sing and win amazing prizes via the Konga Karaoke. Furthermore, two lucky Nigerians will get a chance to win shopping vouchers daily on live radio for nine days.

This is in addition to other incentive such as free shipping, app-only deals, as well as a special 9^th Anniversary live auction (Konga Last Price) which will hold on Monday, July 5.